The new Ford Focus Sedan retains the strengths of its predecessor but gains the new Focus ‘kinetic design’ exterior and high quality interior with a profusion of exciting driver assistance features and technology usually only seen in the larger car segment.

Customers can choose from four distinct series: the well equipped Ambiente entry model with an impressive number of standard safety and driver assistance features, followed by the Trend with higher specification, ascending to the classic luxury of the Ghia and modern ‘techno’ feel of the Titanium series.

Customers can further enhance and personalise their vehicles with optional ‘X’ packs for the Ghia and Titanium models, and a variety of themed option packs targeted to specific customer needs – Sport, Comfort, Style and Business (availability depends on market) all of which are applicable to all four series options.

‘Kinetic Design’ Styling

“The new Ford Focus 2009 provides the ideal template for applying Ford of Europe’s ‘kinetic design’ styling,” said Stefan Lamm, Ford of Europe’s head of exterior design. “For the first time in Ford’s C class segment, using the Ford Focus, we have incorporated full and muscular surfaces, bespoke styling and our trapezoidal signature features. Full wheelarches draw the eye to the wheels and underline Ford’s status as a leader in driving dynamics.”

The interior styling of the new Focus also received a fresh approach with bold design statements, high quality finishes and hard-wearing materials all completed with a high level of craftsmanship. Most prominent for the driver is a new instrument cluster of a ‘binocular’ style with instruments illuminated in red.

New Technology

A number of new standard driver assistance features in 2009 Ford Focus have been introduced on all new Ford Focus models with further technology options.

These features include:

Standard Ford Easyfuel capless refuelling system with misfuel inhibitor

Standard emergency hazard warning light activation system

Available ‘Ford Power’ button for keyless start, plus keyless entry system

New optional Tyre Deflation Detection System (DDS)

Digital Audio Broadcast (DAB) tuner on Sony radio system

New audio connectivity module for external devices and new levels of Bluetooth® connectivity, voice control and navigation systems

New infotainment options include an affordable navigation system with ‘SD’ card slot
230 volt socket for direct power to appliances

The entry level Ambiente is well equipped, with standard equipment and features including six airbags, a heater with pollen filter, electric front window controls and electronically adjustable door mirrors. The Trend series has an additional power point in the load compartment and a standard trip computer. The classic luxury Ghia and cool ‘techno’ Titanium models both have a cooled glove box and red interior ambient lighting. These are just two highlights to demonstrate how the high equipment levels on the lead-in Ambiente model are built upon to offer additional comfort and driver assistance features as the series ascend.

The new Ford Focus 2009 Sedan gives the driver and passengers the acclaimed driving dynamics experience that is one of the distinguishing highlights of the entire Focus range. The first generation Ford Focus quickly gained recognition for its road handling, on-road characteristics and driving quality; attributes that have been retained through the years and naturally applied to and enhanced in the new generation.

“We started with a very strong basis in the original Focus, so for the new generation we already had high standards to meet in terms of chassis, steering and suspension,” said Herrmann. “The team applied all of its learnings and experience to the new Focus, and since its launch we have been improving the car consistently.”